Nike made a big splash in September when it announced Colin Kaepernick would be the face of the 30th anniversary of its "Just Do It" campaign.
On Thursday, the company saw a tangible result from that decision as it sold out of the Kaepernick Icon Same Crime t-shirts online just hours after they were released.
The black long sleeve shirts feature a Nike swoosh on each sleeve with Kaepernick's name written across the back. In small writing on the sleeve it reads, "Believe in something even if it means sacrificing everything." Earlier this month, LeBron James was spotted wearing the shirt to a Lakers preseason game before its public release.
The Kaepernick gear comes about one month and a half after Nike's first commercial staring the former quarterback aired during the NFL season opener. The tag line of the commercial was "Same Crime"
On Thursday, the company saw a tangible result from that decision as it sold out of the Kaepernick Icon Same Crime t-shirts online just hours after they were released.
The black long sleeve shirts feature a Nike swoosh on each sleeve with Kaepernick's name written across the back. In small writing on the sleeve it reads, "Believe in something even if it means sacrificing everything." Earlier this month, LeBron James was spotted wearing the shirt to a Lakers preseason game before its public release.
The Kaepernick gear comes about one month and a half after Nike's first commercial staring the former quarterback aired during the NFL season opener. The tag line of the commercial was "Same Crime"
Comments
Post a Comment